Clipper

The Clipper watches a long-form video and pulls out the moments most likely to perform as short-form clips. Each candidate gets a virality score and a category, so you can see at a glance which moments are worth posting. It is built for turning one podcast, interview, or talk into a batch of ready-to-publish verticals.

1. 1Upload a video file, paste a URL, or pick a video you already have in the Media Hub.
2. 2Adjust the extraction settings if you want, then start the job.
3. 3The Clipper analyzes the video in the background — watch the progress as it transcribes and scores moments.
4. 4When it finishes, the detected clips appear as a grid of cards.

Every clip is rated for virality and tagged with a category that describes why it stands out:

• Hook — an attention-grabbing opener.
• Insight — a sharp, quotable takeaway.
• Story — a self-contained narrative moment.
• Emotional — a moment with feeling behind it.
• Controversial — a take that sparks discussion.
• Funny — a moment that lands a laugh.
• Tactical — a concrete, actionable tip.

Sort the grid by score, duration, chronological order, or tier to find the clips you want fastest. Open any clip to see a breakdown of why it scored the way it did.

Clips are auto-reframed from 16:9 to 9:16 so they fit vertical feeds without you cropping by hand. Each clip can carry word-by-word captions, and you can pick a caption style from the preset grid — including styles saved to your Brand Kit.

• Trim a clip's start and end to tighten the moment.
• Edit the transcript text and caption styling in the clip editor.
• Add a hook overlay to the opening seconds, written by AI or by you.
• Re-cut or iterate a clip if the auto-detected boundaries are not quite right.

1. 1Render a clip to bake in its captions, reframe, and hook.
2. 2Download individual clips, or grab a ZIP of all clips (or just the ones you selected).
3. 3Save clips to your library so the rendered MP4s persist and stay reachable from the Media Hub.